Marketing is about generating business not awareness
The defined approach that we have developed puts data and a strategic approach central to our thinking and our delivery model. The 5i model of marketing.
Often, our clients are faced with the challenge of establishing an effective strategy for marketing, branding and digital marketing. Often they have a haphazard approach to marketing, with a very here and now attitude to activity.
Understanding digital options and how to effectively utilise digital marketing to raise brand awareness and generate leads and customers is often the first question we get asked.
This might be starting from scratch. You may have a newish marketing team or an under-performing marketing team. We can help focus and re-focus marketing thinking, planning and activity.
Perhaps you’re in this very situation, and you’d like to establish the right marketing plan for your company: to raise the profile of your business and generate more customers, or more business from your current customers.
You may be looking for someone to execute a marketing strategy, helping to generate leads through digital marketing. You might need help with creative work, such as website development, writing copy, and designing branded materials.
At the heart of the process is our ability to offer a flexible approach. We can be an outside advisor with a strategic approach, execute the project through third-party suppliers or execute the work directly through EXT.
You might only need a part-time resource to help manage your marketing team, providing strategic direction, guidance and support to your business, and we can also do that.
CMO for HIRE – Part-time Marketing Director
You get executive experience without the full-time cost. A fractional CMO (Chief Marketing Officer) is a marketing executive that will shape the strategy for customer acquisition, sales development and company growth.
A Marketing Director or Head of Marketing on an interim or part-time basis (one or two days a week). Or one day month, anything in between.
Let us help you get the direction you need!
Marketing Consultancy
You may need help to understand the strategic elements of marketing for your business. Help understanding your customers, the competitive environment, new market entry, amongst other things.
This is a pure consultative process with analysis at its core. This is helping understanding your problem, but maybe not solving it.
A boost in the arm for your marketing!
NED – Non-Exec Director
We work with a number of our clients on a NED basis. With some we work on a sales and marketing focus, with others on more operational projects, with 15+ years experience on recruitment company operational boards.
A second pair of eyes and an independent view!
Mentor / Coach Programme
We are happy to both provide guidance on the structures for marketing teams, but also operate as a mentor to marketing professionals, over a set period or timeframe.
This could be either a weekly call or monthly, to work with your current marketing resource, to help them learn and grow and get better at marketing.
This service can be offered either onsite (location dependent) or as a virtual service.
Help your people grow with un-rivalled sector knowledge!
Marketing agency
We can also act like an external agency and remove the hassle by completing the project completely, utilising our network of independent marketing professionals.
Not only does this remove the hassle but it also delivers the project in a more cost-effective way.
Speak to us about removing all of the hassle!
Project
Getting external ideas and help on a particular project can often help get the project finished and completed.
Maybe you need help launching a new website or don’t know where to start with a new website? Is it customer attraction that is giving you a headache or developing your internal communications that is keeping you up at night?
Whatever marketing project you have planned, asking us to help will make the difference!
Our way of working
Our way of working is based on years of experience.
Years of successful marketing and brand building activity.
All built on the principles of our 5i marketing model.
