Why us?

In today’s ever-changing world, it has become more difficult to capture the attention of customers.

At EXT, we help our customers find solutions to complex marketing problems. We help them to understand what they should be thinking about in terms of marketing strategy and marketing activity. Marketing made simple = capturing more customers.

With 18+ years of commercial marketing experience, we are well-placed to manage the most complex of marketing briefs.

  • Cost-effective
  • Flexible
  • Knowledgeable
  • Experienced

Some of the marketing questions you might want answers to

  • Who are our most important customers?
  • How do we get more customers?
  • What do our customers think about our product and/or service?
  • We don’t know where to start with marketing.
  • We have spent loads of cash on marketing, but we don’t know where.
  • How do I get my business digital marketing ready?
  • We employ a marketing team, but we’re not sure what they’re doing.
  • We need a new website, but what do we actually need?
  • How do I get my website top of google? Hmm…

About us

READ MORE ABOUT US AND WHY WE THINK YOU SHOULD TALK TO US

Paul Rawson
Principal Consultant

I’m a business leader, with a focus on marketing.

I’ve sat on the operating boards of six companies helping them focus on customer-first strategies whilst leading commercially minded global marketing teams.

Often operating with small budgets, I build teams that succeed through ideas that compete and out-perform the competition.

I did an MBA at a leading business school so that I could help those around me understand marketing’s role in transformation and growing businesses.

My marketing philosophy is based on 5 PILLARS

1) Positioning & product
2) Brand awareness & noise
3) Lead gen
4) Support sales (through increased conversions)
5) Increase Lifetime Value (LTV) and Average Order Value (AOV)

or described in non-marketing jargon

1) Who, what and where you are – customers, brand and branding
2) Getting your name out there
3) Generate sales, direct from activity
4) Be the sales team’s best friend
5) Build communities that buy more and more often

“Paul joined Embankment Group as our Non-Executive Director at the start of 2021 and made an immediate impact. He truly is an expert, bringing with him a wealth of knowledge in recruitment and sales marketing. As our Non-Exec he has been integral in shaping and defining our growth plans pushing us to achieve more. We would highly recommend Paul and involving him in your business.”

Sam Thorne, Co-founder the Embankment Group

“Paul knows marketing within the recruitment industry better than anyone I’ve come across. He has been a trusted adviser when it comes to content planning and strategy. I wouldn’t hesitate to recommend him to any businesses that are looking to up their content game. He has been there and done it.”

Matthew Finlay, Director, Calibre Search

Ready to Talk?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

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