We focus on the required marketing outputs and work out an approach to suit our client’s needs and requirements. It might just be an analysis project that is required (pure marketing consultancy) or it might be the actual delivery of the project. Flexibility is key in today’s marketing world.
Strategic Marketing
The classic marketing consultant approach. This core service of EXT is about helping you understand what marketing you need and how it can help your business.
Brand & Branding
More than logos and words your brand must stand for something and must resonate with your customers. This isn’t just branding but what a brand means to your customers.
Of course, we can also deliver re-branding projects, with the look and feel of brands, but brand building is more about the strategy and activity than the look.
Market Research
What do your customers think? What would make them buy more? Who are your customers and how do you get more of them?
From surveys to reviews, we can help you understand the market research and customer feedback process.
Digital Marketing
Where do you start with digital marketing? It used to be about a website and a bit of SEO (jargon alert). A bit of dark magic and website visitors might appear, that who might turn into customers if you’re lucky.
Now digital marketing channels offer you the opportunity to get your marketing message in front of your customers in targeted ways and in a way that you can manage the cost and measure the return on investment.
Digital Marketing Technology
Having a nice looking website is all well and good. But how are people finding it? What do they look at?
We can help you change your current website to convert more customers, provide more interesting content and get it seen by the right type of people.
We can help you launch a new website (build one for you from scratch), to make sure that your investment in marketing is the right one.
Lead Generation & Inbound Marketing
Potential customers often start their ‘buying journey’ online by searching out the answers to their problems.
By producing content that gives potential customers helpful insight and ideas, we will position you as an expert, and is the first thing you can do to attract customers to you (inbound).
Producing relevant content, in the form of blogs, whitepapers, video and e-books, is just about producing your internal success stories in external bits of information (content) to help your future customers.
With inbound marketing, potential customers FIND YOU through channels like blogs, search engines, and social media.
Email Marketing
Email marketing is often an underused marketing activity. But, used in the right way it can often become one of the most cost-effective ways to attract customers and build a loyal follower base (subscriber list).
Used in the right way it can build a solid relationship both with your current customers and your prospects.
Offline Marketing
In several sectors & markets, many traditional forms of marketing are still effective in generating customers.
You’re going to still need printed collateral to send to customers and information to leave behind in sales meetings.
Internal Communications
Having an internal communications strategy is key to a strong brand, especially if your business is a service business. People are the number 1 asset of every business.
Effective internal communication helps ensure that all members of the organisation are working collaboratively towards a common goal.
Whether it’s a simple newsletter or a complex intranet to use on the go, we can help you communicate better with your staff, so they can, in turn, communicate better with your customers. Building a brand, starting from the inside, out.
Employer Brand
If employer branding is the process, the employer brand is the identity of a company as an employer of choice.
For effective employer brand promotion companies must bring to live their culture and their internal workings, so that potential employees can see what a great place to work it is.
